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App based tracking to become the norm

In the post-covid world, Apps that track your location and health will become the norm.


It all sounds like high-tech wizardry. And it is. But it is important not to get carried away. Smartphone contact tracing is just one part of a broader infrastructure that must be built to track down SARS-CoV-2 faster than it can spread through the population. It will not, for instance, be worth much unless ways of testing and diagnosing people en masse are also rolled out. Without these, there will be no information to feed back into the app network about who may be spreading the virus.

The danger here though is how this data will be shared and with whom. As these apps roll out, there will be two major issues: 1. Data will be siloed and 2. Data will be mined for profit. Let's look at each:


Data Will be siloed:


Why is this a problem? Because the more data that can be ethically shared and looked at, the faster we can open up. But, without strict, industry wide data governance, this is impossible.


The Solution: The ability for users to decide who to share data with and for how long. During a pandemic, you can keep sharing your location and health, but when it comes to an end, you can quickly turn off the settings.


Data will be mined:

Why is this a problem: As your data is harvested by a number of apps, it is only human nature for them to fund and even find profit in their ventures. Your location, health, fitness, routines could all be mined and sold. The best intentions can lead to horrible outcomes.


We at Rownd are working tirelessly to bring you the worlds most secure and useable data platform, so many of these problems can be solved forever.



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